“Music is absolutely central to everything we do,” said Elaine Bedell, the chief executive of the Southbank Center. However, she added that classical music audiences globally had not returned to full pre-Covid strength and that that was something she and her colleagues wanted to address. “We have a very dynamic new head of classical music, Toks Dada, who has a very clear strategy and has very ambitious plans for bringing new audiences to classical music.”
The Purcell Sessions have been part of that overall strategy to bring in younger audiences to various genres, including classical music. Housed in the same building as the Queen Elizabeth Hall, the Purcell Room is an intimate stage with just 295 seats. The series based there is a chance for up-and-coming musicians, some of whom work across different art forms, to showcase their talents. “It has always had this legacy of experimentation,” Ms. Bedell said. “The idea is, it’s a real space for collaboration, innovation and invention.”
The Purcell Room, of course, is not the only space for collaboration and experimentation. For 40 years the Southbank Center has had an “open foyer” policy in the building that houses the Royal Festival Hall, which connects to the other Southbank buildings through a series of outdoor concrete walkways. Like the year-round free exhibitions, and the concerts outside during the summer Meltdown festival, the foyer is open to the public seven days a week as a civic space. Weekly music jams, dance groups and language clubs meet up there to practice.
“That sense of openness and inclusiveness is the unique thing about the Southbank Center,” Ms. Bedell said, adding that there are cafes and restaurants scattered across the cultural campus that help add to the center’s revenue. “I like the idea that people kind of feel their way to use the space.”
Over the years, the various cultural institutions along the river’s south bank have cross-pollinated on projects. For a number of years, the British Film Institute has used the Royal Festival Hall for premiere screenings during the London Film Festival. Last year during the Hayward Gallery’s exhibition “In the Black Fantastic,” which focused on Afrofuturism, the institute hosted a talk with Ekow Eshun, the show’s curator.
“We have a warm and collaborative relationship with other organizations on the south bank, meeting regularly as leaders to learn from each other and share best practice,” Kate Varah, the executive director of the National Theater, wrote in an email. “We’re all asking similar questions as we navigate through the permacrisis, and it’s more important than ever that we share our experiences and have a forum for collective ideas.”
