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Saying that 2022 was the year of Bad Bunny somehow doesn’t quite do his success justice. His LP “Un Verano Sin Ti” was the most streamed album of the year, breaking several records along the way. He was the year’s top grossing touring act — including two sold-out shows at Yankee Stadium. “Un Verano Sin Ti” is the first release performed entirely in Spanish to be nominated for album of the year at the Grammys.
The year was also the culmination of a creative arc that began with eccentric Latin trap, detoured through pop-punk and has now arrived at smooth, historically minded reggaeton maximalism, placing Bad Bunny at the center of Latin pop, or rather magnetically moving the center in his direction.
On this week’s Popcast, a conversation about the historical Latin pop crossover that set the table for Bad Bunny’s success, the ways he’s embraced social and political causes in both direct and indirect fashion, and how his success has expanded the possibilities for Spanish-language musicians across genres and countries.
Guests:
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Leila Cobo, chief content officer for Latin music at Billboard
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Carina del Valle Schorske, contributing writer at The New York Times Magazine
Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.
