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It was only last August — seven months ago! — that Ice Spice became seemingly ubiquitous with “Munch (Feelin’ U),” a casually devastating burn of a would-be suitor. Then an emerging rapper from, or more accurately adjacent to, the Bronx drill scene, she’s had a rapid ascent to a contemporary version of pop stardom. She’s now in the Top 5 of the Billboard Hot 100 with “Boy’s a Liar Pt. 2,” a collaboration with the equally TikTok-friendly PinkPantheress. And she recently released her debut EP, “Like..?”
It seems like Ice Spice demand is outstripping supply — thanks to the omnipresence of her music on TikTok in recent weeks, she’s become eminently consumed even as she has released just a limited amount of music. But modern celebrity is built on this kind of shareability, and her ease in these spaces is a primary driver of her success, in addition to a writing style that’s highly conversational and accessible.
On this week’s Popcast, a conversation about the rise of Ice Spice, how her music-making moves in lock step with the TikTok and Instagram meme universe, and the bottom-up approach to stardom that’s likely to define the future of pop.
