“We were responding to Exo, 2NE1, Girls’ Generation, Psy, Big Bang, but K-pop music changes every three to four years so it would be like doing a show called ‘Pop’ and all the music sounds like Britney rather than Billie Eilish or whatever the great artists are that you’re listening to right now,” Vernon said on the phone. “Sometimes by the time musicals are on Broadway, it feels like they’re lagging 15 years behind the culture — we did not want that.”
Similarly, the choreographer Jennifer Weber, who is also handling the Max Martin jukebox musical “& Juliet,” had to work within the specific parameters of K-pop dancing. Key elements are point moves, which are the visual answers to the songs’ hooks (one of the most famous remains Psy’s horse-riding gimmick in “Gangnam Style”).
And because members of a group trade vocal lines at a quick pace, careful integration is needed to make the choreography work. “You have to almost break it down mathematically about who’s singing at what time,” Weber said on the phone. “You need to constantly be revealing who’s singing, so that person needs to pop out of the formation for their line — and that line could be as little as two bars.”
Another way to assure that the show recreates the wondrous, kinetic excitement the best K-pop acts generate was to hire performers who had spent time in the trenches and could share their experience: In addition to Luna, the cast includes BoHyung, a former member of the girl group Spica; Min, formerly of Miss A; and Kevin Woo, once in U-KISS.
“A lot of my questions in the first weeks were like, ‘How do you breathe? How do you execute this incredibly intricate choreography?’” Piser said. “The biggest response I got from the K-pop idols in our show was, ‘You’ve got to be patient, you’ve got to be good to yourself and you’ve got to trust the process.’”
With “KPOP” now on Broadway, its creators are aware that the show is not just going up against other musicals but against actual K-pop artists — and this time again, the intimacy of Circle in the Square could come through.
“We’re competing with Blackpink and BTS,” Bergman said, laughing, “but I don’t know where else you’re going to see BTS with 600 other people. Unless you’re Jeff Bezos or something.”
