In recent weeks, she has joined her husband in embracing the quirky traditions of the early-state primary circuit, praising Iowa’s gas-station pizza and making headlines for sporting a black leather jacket emblazoned with an unofficial campaign slogan “Where Woke Goes to Die” at an annual motorcycle-themed Republican fund-raiser in Des Moines.
Her high-profile role has created a war of conflicting spin, as supporters and detractors offer their assessment of the couple’s professional partnership. She’s his greatest asset. Or, depending on who’s opining, maybe his greatest liability. She’s the antidote to his much-documented struggles to connect. Or a virus infecting his insular campaign, encouraging her husband’s distrust of those outside his tight-knit political orbit.
Yet for Mr. DeSantis, the hope is simply that his wife can offer a way to secure the holy grail of presidential campaigns: relatability.
That message wasn’t subtle on Thursday in Johnston, Iowa, where Ms. DeSantis appeared alongside the state’s Republican governor, Kim Reynolds, for a question-and-answer session. “How in the world do you do it?” gushed the governor, herself a mother of three daughters and a grandmother to 11 grandchildren.
“It’s a little bit of organized chaos. I’m not going to lie,” said Ms. DeSantis, before launching into a series of stories about her three young children — Madison, Mason and Mamie — and their adventures in the governor’s mansion.
Then, it was down to business. Ms. DeSantis had come to officially roll out “Mamas for DeSantis,” a national version of the statewide group she started during her husband’s re-election bid in 2022. In her remarks, Ms. DeSantis attempted to position him as an avatar for the conservative anger at school administrators and school boards that exploded during the pandemic.
Much of her remarks were focused on a loose social agenda often described as “parents’ rights,” a hodgepodge of a movement that includes efforts to limit how race and L.G.B.T.Q. issues are taught, attacks on transgender rights, support for publicly funded private school vouchers and opposition to vaccine mandates.
