Philips 65OLED+910 Review

Design

• Swivel stand
• Easier to assemble than the previous model
• Excellent viewing angles

Unlike the mid-range 800 series, the OLED910 doesn’t feature a stand but a couple of feet to sit on. Thankfully, these feet aren’t sat towards the edge of the screen (I’m staring at you, Sony), but tucked in more towards the middle. They’re elegant and quick to assemble too – it took less than ninety seconds to get this TV on its feet.

Many people in the office have commented on how thin the screen is – it’s not uniformly flat as the bottom half juts out – but the thinness is a clue that you could haul this up onto a wall, although it won’t sit flush against one.

At the bottom is the Bowers & Wilkins sound system wrapped in a fabric that gives the OLED910 a warm, lifestyle feel that eludes the likes of LG and Samsung; while the model reviewed here is a 65-inch model (it also comes in 55- and 77-inch variations), it doesn’t feel as imposing as the Bravia 8 II.

There’s four-sided Ambilight on the back that’s brighter on the top and sides than it is at the bottom, but at least there’s a complete set of LED arrays than a gaping maw at the bottom, a problem that’d be very noticeable on a wall.

The viewing angles are fantastic. Sit anywhere you like, and you’re treated to a consistently bright and colourful performance.

User Experience

• Missing iPlayer
• Free and paid-for apps
• No Freely

Philips switched to Google TV with the OLED808, and the OLED910 will be one of the last that carries it, as the OLED911 switches to Titan OS. I can understand why it’s switching.

Google TV hasn’t had a rock-solid relationship with UK streaming apps, and though it has gotten better, it’s still missing BBC iPlayer. You can still stream the iPlayer via Google Cast, but a built-in solution would be better and you’d get UHD support too. There’s no Freely present here but the OLED911 will have come with that feature.

Otherwise everything is present from the likes of Netflix, Prime Video, Apple TV, Disney+ and more. Scrolling through the interface was a little unresponsive but it this was less so the interface and more the remote, which required a few attempts to recognise presses.

I don’t find the ads present either annoying or intrusive, and there are plenty of free ad-supported apps to the paid options provided. I did encounter an issue where multiple apps would play sound but no video and it took a factory reset for the issue to resolve itself.

The set-up for Google TV would seem quicker than before, less faffing around menus at the beginning but the process does, in the end, take about the same time.

One annoying issue with the TV is that it is intent on going into screensaver mode as quickly as possible, and I couldn’t figure out a way to stop this. Leave the TV alone for a couple minutes and you’ll be met with a black screen.

There are some odd inclusions such as an NFT Collection app which feels so 2022. If you’ve read any of my other reviews around Google TV, you’ll know that I don’t love its personalisation or curation. While Google TV knows what I’ve watched, the way it comes to its recommendations is strange. Scrolling through a sci-fi section, and it recommended me titles to watch in relation to the FinTech drama Industry. Weird.

Multiple Google TV profiles are supported, so you’re not stuck with the recommendations of another person in the house.

Philips Aurora provides some Ambilight cool-aid with music/sounds played over moving images. There’s also the Moments app where you can share photos to the screen. You do need to download the app though.

The remote feels premium but as mentioned earlier, it’s not the most responsive and not the best laid out, at least not for my large digits. I somehow kept on opening the app page but had no idea how I did it.

Gaming

• Ambilight bias lighting
• 4K/120Hz gaming support
• Full house for HDR formats

Philips has, over the last few years, given its gaming credentials a boost to compete against the likes of LG, Samsung, and Panasonic.

Virtually everything you could want need is covered with support for VRR (HDMI, AMD FreeSync Premium, Nvidia G-Sync), ALLM, Dolby Vision Game mode, and HGiG. Refresh rates are supported up to 4K/144Hz if playing on a PC, while I measured input lag at an LG-matching 12.6ms.

GameBar 2.0 makes it easier to customise the gaming performance while you’re playing, and Philips has given the cloud-gaming side a boost with the introduction of Boosteroid. It’s not got the Xbox app that’s on Samsung, LG, and soon-to-be Hisense TVs, though.

Features

• RGB Tandem panel
• Full HDR support
• No IMAX Enhanced

Performance is lorded over by Philips’ (9^th gen) P5 AI Perfect Engine processor which uses deep-learning AI algorithms to improve contrast, colour, and motion.

The panel is the same RGB Tandem screen used in the LG G5 and Panasonic Z95B; with the OLED910 supporting HDR10, HLG, HDR10+ Adaptive and Dolby Vision. There’s also a Dolby Vision x Filmmaker Mode that combines the two, although there doesn’t appear to be any IMAX Enhanced support.

You get the immersive combo of Dolby Atmos and DTS:X audio, piped through an 80W, 3.1 channel Bowers & Wilkins sound system that packs a 30W subwoofer to handle the low frequencies.

Connectivity

• HDMI 2.1 support
• AirPlay 2
• Matter and Control 4 smarts

There’s HDMI 2.1 support across two of the OLED910’s HDMI inputs. Unlike some, I don’t think you need more than two HDMI 2.1 inputs and you may not need a soundbar based on the performance of the built-in sound system either.

From what I can tell, the rest of the connections is made up of Ethernet, digital audio output, satellite and service connectors, two USBs, and a subwoofer pre-output.

There’s also Wi-Fi (Google Cast) as well as Bluetooth 5.2, and Philips has also added Google Fast Pair (handy for pairing headphones with the TV), as well as AirPlay 2 streamer for Apple users. There’s Alexa compatibility, plus Matter and Control4 smart home integration, which arrived in a 2025 update.

Picture Quality

• Sharp, detailed picture
• Bright and colourful upscaling
• Improved motion processing

When it comes to picture quality, recent models have been excellent and the OLED910 hits a similar level of quality – if it weren’t for just a couple of issues.

The issue is mainly with motion and the breadth of picture modes provided. Like older Philips models, out of the box there wasn’t a picture mode that I found I liked. Filmmaker Mode is usually my go to but, surprisingly, there’s significant judder (stuttering) in that mode. Home Cinema is brighter but judder is also an issue.

It turns out that what’s causing the issue was the Auto Film Picture Style setting. Turn this off and motion is better but I scratch my head at why it was on by default as it doesn’t give the picture many positives.

Of the motion processing modes Pure Cinema is your best bet, while Movie (ironically) brings more motion artefacts. Smooth is too strong with blurring, some image smearing, noise and stutter. In any case, I feel Philips has one too many motion options.

The brightness of this screen impresses, though the measurements I had were not as bright as the LG G5, Samsung S95F or even the Panasonic Z95B. If there’s a setting that’s curbing brightness I couldn’t find it, but this TV’s closest rival in this context is the Sony Bravia 8 II.

And what it offers more than the Sony is its black levels. Where the Bravia 8 II’s blacks look grey in a bright room, the Philips are more consistent black and deep, offering a more precise sense of sharpness and contrast. Turn the lights off and they’re fairly even.

Watching the latest season of Drive to Survive on Netflix in Dolby Vision, and it’s a very slick looking image with rich looking reds, deep blacks and excellent levels of clarity and detail. Often with its older models, Philips’ TVs could look a little unbalanced but this is not the case with the 65OLED910.

Watching Dune and Fantastic Four: First Steps (4K Blu-ray) and I can’t find anything to really complain about. With Blade Runner 2049 the black levels are strong but not impenetrable. Dark detail is an asset, with the TV offering a peek into the darkness without obscuring it. The same goes for Zero Dark Thirty and Alien: Romulus – all that’s in the image is pretty much revealed with maybe the slightest hint of crush, but only a slight hint.

With Sinners, the 65OLED910 hits a sense of contrast and three-dimensionality that’s comparable to the LG G5. The IMAX-framed scenes are bright and colourful, skintones look accurate (bronze rich) and the detail and clarity of the IMAX scenes look fantastic. It can’t quite reach the Bravia 8 II’s deftness with colour tones but it does showcase better black levels than the otherwise excellent Sony. You could watch the Philips in a bright room and not lose much, if any, in the way of performance.

Bad Times at the El Royale in HDR10+ looks excellent, bright, rich colours with a wide variety of tones on display, bright highlights with strong blacks and rock-solid contrast – HDR content on the Philips 65OLED910 looks spectacular, and similarly to Panasonic TVs, the image quality is consistent across all HDR modes.

Even the Crystal Clear mode, which I’ve had reservations about in the past, looks excellent – though it comes with a caveat. Unlike some TVs, Philips doesn’t go mad with its Vivid mode. There’s a boost to brightness, a warmth to colours without exaggerating them with brighter highlights (especially in people’s eyes, like a Blade Runner replicant) and skintones that remain in the region of natural.

It’s certainly a higher level of sharpness than other modes, and while the colours aren’t as accurate, they remain punchy and attractive. There’s more depth within the image too, though issues remain with some slight motion problems (which can be rectified in the settings).

There are times when Crystal Clear seems to do too much; the image quality differs on a film-by-film basis. Sometimes it can pick out the detail but isn’t always consistent from shot-to-shot (suggesting some AI foibles), while the added blue colour temp and motion presents an artificial look. There’s noise in panning shots and the increased levels of sharpness can result in an image that’s too revealing – you don’t want to see every wrinkle in a face.

The Home Cinema mode is similar to do the Crystal Clear mode, a bit processed and sharpened which provides a somewhat hyperreal look. Crystal Clear but toned down.

Upscaling

• Solid upscaling
• Home Cinema mode takes some liberties

Most programming we watch is at less than 4K resolution, so upscaling is important. The Philips 65OLED910 won’t let you down, though I feel there are more capable efforts out there.

A DVD of Revenge of the Sith displays good, rich colours; definitions of edges (the words in the opening crawl) look fine without obvious blemishes. Upscaling with lower quality SDR sources is a touch soft and noisy, with some blurriness to movement, but the levels of detail are solid.

It’s a pleasing image in terms of colours if not quite digging up and refining every last bit of detail like the LG OLED65G5.

Blu-rays of Dune and The Winter Soldier look good, with skintones that look natural, colours are bright, detail levels are high – it’s authentic and respectful to the source in a similar vein as the Bravia 8 II.

Switch from Filmmaker Mode to Home Cinema and, strangely, the colour temperature switches to blue rather than warm; giving reds and blues a push, with an image that’s slightly sharper. Given it’s a ‘cinema’ mode, I wasn’t expecting colours to come across this way.

Sound Quality

• Strong bass
• Wide soundstage
• Clear dialogue performance

For a TV, the bass is big with decent depth to it. The sound is powerful, the soundstage is spacious with dialogue consistently clear. Fancy a soundbar? I don’t think you’ll need one with the 65OLED910.

Drive to Survive on Netflix is loud, dynamic and energetic. Dialogue sounds natural and the width of the soundstage spans edge to edge of the TV. It’s able to cope with the scale of Blade Runner 2049, and while detail levels won’t best a soundbar, the OLED910 does a good job in uncovering more subtle details that could be lost in the big bangs of the film.

Voices are positioned in the right place, the film gets through Dune’s tricky Gom Jabbar sequence without fuss. And while the highs aren’t too sharp or bright, they are clear and height of the sound easily extends above the mid-centre of the screen.

Even more impressive is when there’s multiple sounds on screen as the Philips doesn’t become confused and render everything in a muddle. I use the battle of Washington D.C from Civil War to test sound quality and the Philips handles the sonic mayhem of that scene with aplomb.

There’s clarity, punch, richness, power, dynamism and despite the maelstrom of sound, dialogue is audible. Even better is the clarity and tone of the sound, which strikes a natural note to my ears.

Streaming YouTube and dialogue can sound more crisp and sharp but it remains clear.

This is the best-sounding TV I’ve heard in quite some time. Intense, powerful, dynamic, and detailed – some TVs come close, notably the Panasonic Z90B and Sony Bravia 8 II, but Bowers & Wilkins have excelled here.

Should you buy it?