The musical, written by Scott Brown and Anthony King, began its life in the comedy world, at the Upright Citizens Brigade Theater, where King was the artistic director, and then was further developed at the New York Musical Festival. It had runs in London and Off Broadway starting in 2006, and has since been produced in Australia, France, Korea, Spain, and around the U.S.; Brown and King, who have been friends since childhood, went on to write the book for the musical adaptation of “Beetlejuice.”
The Broadway run is scheduled to begin previews Sept. 15, to open Oct. 12, and to close Jan. 28 at the James Earl Jones Theater. The director will be Alex Timbers, who also directed the 2006 Off Broadway production; Timbers later won a Tony Award for directing “Moulin Rouge!”, and he has also worked in comedy, including as the director of “Oh, Hello” on Broadway.
“I love this show, and it gets seen and performed all over the world, but isn’t really known in New York,” Timbers said. “It straddles the play and comedy worlds, and I feel like there’s an audience for that.”
Timbers and Gad had been talking for some time about finding a way to collaborate; Gad said they had discussed the possibility of doing a production of “A Funny Thing Happened on the Way to the Forum.” In 2020, Timbers suggested “Gutenberg,” and Gad loved the script, which he in turn shared with Rannells; the three did a first reading together in March of 2020, days before theaters were shut down for the coronavirus pandemic, and are now returning to the project.
“Broadway is rebounding, and it is due for an even bigger rebound,” Gad said. “I was watching the Tony Awards, and I was blown away by how many productions I was so excited to go see on my next trip to New York, and to be a part of that — this incredible comeback that Broadway is long overdue post-pandemic — is a really exciting opportunity. And more than anything, I think that people miss laughing.”
