Soul “helps to fill out and complicate our understanding of a seminal moment,” Gayle Wald, author of “It’s Been Beautiful: ‘Soul!’ and Black Power Television,” wrote in an email. “Soul!,” a variety show, was unrelated to the paper but had a similar mission. “Serious cultural journalism about pop music was just emerging,” Wald added.
Regina and Ken bought out Tuck in 1967, producing Soul from their home near Watts while raising five children. Regina said she did not view Rolling Stone as competition but did “resent” it covering Black artists: her territory. In 1975, both publications printed Labelle covers; Jones enjoyed a measure of satisfaction when she beat Jann Wenner’s magazine to the newsstands by four months. Nona Hendryx, a member of Labelle, purveyors of a landmark mash-up of funk, rock, R&B and gospel, said that “for an African-American artist, Soul was definitely more important than Rolling Stone.” Fans approached her in public: “Hey, I saw you in Soul.”
“You got your feedback directly from the people,” Hendryx added. “It had more weight than Rolling Stone because it kept us in the community.”
In a novel marketing gambit, Soul partnered with 30 Black radio stations across the country, printing a different edition for each. Stations had their call letters on the cover and a spread inside for rotation charts and advertisers. Bruce W. Talamon, Soul’s star photographer, said that in turn, “D.J.s gave us on-air promotion — ‘Buy your Soul newspaper!’”
Regina’s unfiltered access to artists could mean fielding a call from David Ruffin announcing he’d just been fired from the Temptations — and wanted to tell his story. “That speaks to how highly he felt about Soul,” she said. “It was almost like going to your parents.” Diana Ross kissed the Supremes goodbye in 1970 during their final performance at the Frontier Hotel in Las Vegas, then slipped into a booth beside Berry Gordy, still in her Bob Mackie stage velvets, to spill tea with Soul.
Sublime talent showed up on Regina’s doorstep unbidden, including Leonard Pitts Jr., the Pulitzer Prize-winning columnist, and Talamon, whose book, “Soul. R&B. Funk. Photographs 1972-1982,” is a definitive visual record of artists in the idioms and period it covers.
