Cooper said she was most proud of working to broaden the scope of Film Forum’s programming, introducing audiences to major German filmmakers of the 1970s like Rainer Werner Fassbinder, Werner Herzog and Wim Wenders. She was also honored to have programmed the New York premieres of ambitious documentaries such as “Asylum,” Peter Robinson’s 1972 look inside the psychiatrist R.D. Laing’s therapeutic community of people with schizophrenia living together in a group home in London; and Spike Lee’s “Four Little Girls” (1997), about the children killed in the 1963 bombing of a church in Birmingham, Ala.
It’s the meticulously curated slate of new films — which Cooper, Chung and the artistic director Mike Maggiore map out on a dry erase board in the cinema’s offices as far as six months in advance — that serves as part of the draw for Film Forum’s approximately 200,000 visitors each year, along with a robust lineup of classic films programmed by the repertory artistic director Bruce Goldstein, a concession stand menu of decadent baked goods and a robust lineup of talkbacks with filmmakers.
Chung says the biggest challenge facing Film Forum, which is one of the few theaters regularly to feature independent movies in New York, is competition from streaming services. It can be tough, she said, to convince people who’ve become used to watching at home to bundle up, take the subway to the theater and pay $15 for a night out.
One solution, she said, is creating a memorable experience that people can’t get anywhere else. They recently hosted Q. and A. events with the filmmaker Lizzie Gottlieb, who directed the documentary “Turn Every Page — The Adventures of Robert Caro and Robert Gottlieb,” and the film’s subject, the book editor and her father Robert Gottlieb; as well as with the Polish director Jerzy Skolimowski, whose dark tale about the life of a donkey, “EO,” has been shortlisted for an Academy Award. Both events sold out, she said.
“Especially post-pandemic, when we have so much streaming overload, younger people are antsy for an IRL experience,” she said, using the acronym for “in real life.”
Chung also wants to cultivate a younger and more diverse audience, with a particular focus on people of color from outside the theater’s white, more affluent neighborhood. For the last several years, she has created a young members program and developed partnerships with cultural and community-based organizations like Girls Write Now, a creative writing and mentoring nonprofit for young people from underserved communities in New York City; and ArteEast, a nonprofit that presents work by contemporary artists from the Middle East, North Africa and their diasporas.
